Distribution, selective distribution, franchising, agency and similar contracts allow for the rational and personalized management of the distribution of products in a specific territory and/or towards a specific clientele. Industrial property rights, in particular trademarks but other rights as well, can create an exclusive area in which the company’s products circulate safe from interference and risk of confusion by third parties. These types of contracts require a strategy of filing and protecting trademarks, and any other rights, related to the products and territories of interest and, correlatively, contractual provisions aimed at the proper use of the trademarks in a manner consistent with the corporate image of the owner.
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