Developing and marketing pharmaceutical products and related technologies require huge investments in research and experimentation and involve diverse skills in the medical-scientific area, project management, marketing and communication. The medium-long time required by the launch of a new technology or product and the difficulties of an industry among the most competitive ones are factors to be taken into consideration. In such a scenario, an adequate protection of the intellectual property rights, including patents, registered trademarks, copyright, trade secrets, domain names, licensing, are needed to ensure the return on investment and limit the risk of infringement.